I was looking at the Guth-Renker website and found their Ten Commandments of Management and thought that they were great.

1. Thou shalt not be afraid to take risks. 

2. Thou shalt make thy competitor thy friend. 

3. Thou shalt pick great partners. 

4. Thou shalt build thy rolodex and use it. 

5. Thou shalt test, test, and test again. 

6. Thou shalt cultivate the mini-media universe. 

7. Thou shalt join and lead thy association and trade group. 

8. Thou shalt cultivate the press and build thy company's brand name at all times. 

9. Thou shalt not limit thy upside. 

10. Thou shalt be prepared to eliminate all these commandments and start over.